Your Facebook business page can be a prime platform for growing your audience and developing meaningful relationships with past and potential future clients. With an increasing number of consumers visiting and ‘liking’ agents’ Facebook pages, it’s important for your page to be as engaging as possible so that your audience keeps coming back for more.

The goal is to build positive perceptions about yourself by engaging your audience so that they will think of YOU when they (or one of their friends) need an agent.

So I guess the big question is; how exactly does one create an engaging Facebook business page? Of course, engaging with an audience within the real estate domain will not be as easy as with the fans of a chocolate brand or a holiday destination, however following these rules of thumb will get your page rolling!

1. Make your page content interesting

You only have a few seconds to capture your fans’ attention when they are scrolling down their news feed, so you want your posts to stand out.

Studies have shown that consumers are most compelled to ‘like’ and ‘share’ posts that include interesting images. Short posts (90-120 characters or less) also generate more interest than longer posts.

2. Provide value

Think about what would be of value to your audience—for instance, home trends, tips, design, and local stories of interest. Show your audience you’re paying attention to topics relevant to them. Of course, you can also post about your listings, services and open houses but be sure to include a variety of content types rather than just your own promotional posts. Remember, Facebook is a social platform! So relax and relate to your audience on a personal level.

3. Post regularly—or have us do it for you!

Staying in front of your audience is key. You’ll want to post content often enough so that your fans are aware of your presence, but not so often that you annoy them by cluttering their news feeds. Post 3-6 times a week.

If you are not able to create regular content for your page, for any reason, It’s always an easy possibility to use certain applications or hire a marketing agency like us, that find relevant content for homebuyers and sellers, and post them for you!

4. Stay engaged with your page

Be sure to regularly log in to Facebook to check on your page engagement. Respond to questions and comment on posts. If you want to take it even further, you can also network with other local businesses by commenting on their posts while increasing your exposure.

View the engagement of your posts with Facebook’s Insights, which can help you measure how well your posts are doing and plan for your future posts.