Listening to the same song over and over again is boring, right? The same goes for marketing. If you repetitively use the same marketing scheme to send the same message, you will start to sound like a broken record, and people will eventually stop paying attention.
To keep clients engaged, you have to keep them interested, and for that to happen, you need to periodically (and creatively) alter your marketing campaigns to maintain a fresh feel, while interchangeably using multiple marketing channels to address your clients.
Always remember, that you are not reaching new and isolated audiences through different marketing channels, but rather are intercepting with the same set of prospects through multiple channels. Therefore try to be diverse yet consistent across all channels.
Mix up your marketing like a 90's cassette tape with social media, print, direct mail, web and mobile to increase the level of commitment and drive your business.
Visit our Facebook Page and let us know: How do you diversify your marketing?
